Opinionated by default
Sensible defaults, escape hatches for power users. We pick a path so you can ship.
About
We're building the calmest social tool we'd want to use ourselves.
Marketing tools should feel like good engineering, not like a busy airport. We're a small team obsessed with that distinction.
Built to last
Boring choices, focused execution. No flavor-of-the-month rewrites — we optimize for years.
Transparent by design
Every action records who did it and when. Trust is engineered, not promised.
Polite software
No dark patterns. Cancel in two clicks. Export your data anytime.
Story
A short, honest timeline
No rocket emojis. Just what we shipped, in the order we shipped it.
- 2024
Hypothesis
A weekend prototype. Agencies kept asking for "approval flows that don't suck."
- 2025
Private beta
12 design partners. Approval workflows, basic scheduling, brutal feedback loop.
- 2025
AI assistant ready
Your AI assistant of choice can plan campaigns, draft posts, and schedule alongside the team.
- 2026
Public launch
V1 ships with multi-client workspaces, full activity history, and 15+ channels.